Our People

OUR COMMUNITY

At IPG Mediabrands, we are committed to creating a diverse global community based on excellence and equity. We pride ourselves in attracting and retaining the best talent in the industry, across all disciplines and specialties. We seek out the best and brightest talent wherever we can find it and embrace people looking for new paths to forge. We deliberately foster a diversity of experiences and backgrounds and cultivate the sharing of different ideas and viewpoints as a critical part of our promise of innovation to clients.

As part of our proactive commitment to equity, we are honest about the conscious and unconscious barriers to success that people from diverse backgrounds experience. We are determined to eradicate those obstacles in our company and create a truly people-centered culture where EVERYONE IS ABLE TO FLOURISH AND SUCCEED.

Our Leadership

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    Matt Ware

    CEO, IPG Mediabrands Japan

    Matt Ware

    CEO, IPG Mediabrands Japan

    After graduating from university, he began his career in digital advertising at Conversant (now eBay) in London (UK).
    In 2009, he moved his activities to the Asia Pacific (APAC) region and focused on establishing the APAC headquarters of several ad technology companies, including “MediaMath”.
    In 2015, he transitioned from ad tech to the agency side, taking on key roles within WPP and IPG Group companies. He worked with clients across various industries, including Coca-Cola, P&G, Dyson, Amazon, Dell, Spotify, and BMW. Since 2018, he has served as Managing Director of Xaxis Japan, the digital activation division of WPP Group, based in Tokyo.

    Three years later, in 2021, he returned to IPG Group as CEO of IPG Mediabrands’ “Kinesso APAC”, leading growth in 11 markets, including Japan, with over 1,000 digital experts in digital media, marketing automation, advanced analytics, commerce, and AI.

    On April 2024, he became the CEO of IPG Mediabrands Japan, officially relocating his base from Singapore to Tokyo. This transition marked his commitment to leading IPG Mediabrands Japan in its next phase of growth.

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    Motoki Nakamura

    CFO, IPG Mediabrands Japan

    Motoki Nakamura

    CFO, IPG Mediabrands Japan

    After graduating from college, he joined a major Japanese advertising agency, where he was engaged in buying TV spots.
    He then moved to the U.S., obtained an MBA in the U.S., and joined “KPMG”, working in their Louisville, Kentucky, U.S. office. At the same time, he also earned his USCPA (U.S. Certified Public Accountant) license.
    Upon returning to Japan, he worked for Coca-Cola Japan and other companies before joining JWT (now VML) of the WPP Group as CFO in 2004. In 2009, he became CFO of Gilt Groupe, an e-commerce platform specializing in luxury brands, where he served for three years.
    In 2012, he was appointed CFO of IPG Mediabrands Japan, where he continues to contribute to the overall growth of the business in Japan.

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    Hiroaki Seto

    Managing Director, UM/Magna/Kinesso Japan

    Hiroaki Seto

    Managing Director, UM/Magna/Kinesso Japan

    After graduating from university, he joined a major Japanese advertising firm where he played a key role for many years across various functions, including media buying for TV and other platforms, media planning, and serving as the account lead for global marketing, sports marketing, and luxury brand campaigns.
    He then joined an ad-tech company specializing in AI deep learning solutions. This transition from the agency side to an ad-tech company provided him with extensive experience in the digital domain.
    Two years later, in 2022, he joined Reprise Japan (now Kinesso) as Managing Director. In January 2023, he also became Managing Director of Matterkind Japan (now Kinesso). By April of the same year, he assumed the position of Representative Director of Kinesso Japan, a digital marketing agency uniting Reprise, Matterkind, and the former Kinesso.
    In January 2024, he took on the additional role of Managing Director for IPG Mediabrands’ UM and MAGNA, where he is responsible for driving the continued growth of IPG Mediabrands Japan.